RJ Ledesma is an entrepreneur and real estate developer who has extensive background on marketing and brand management. A graduate of De La Salle University and the Massachusetts Institute of Technology, he co-founded numerous enterprises in the Philippines, which include Yoga Manila, BrainFit Studio Philippines, and Manila’s premier food expo — Mercato Centrale. He delved into his family’s real estate business, eventually earning himself the title of Executive Vice President. With his experience in real estate development and his roots in brand management, he was named Board Governor of the Subdivision and Housing Developers Association. In 2010, he became the Philippines’ honorary vice consul to Monaco.
Wanting to share his knowledge on business development, he currently serves as a mentor entrepreneur for Go Negosyo, an outfit that plays the role of incubator for small and medium-sized enterprises in the Philippines. He has helped numerous local businesses gain financial and commercial success.
When not wearing his entrepreneurial and consular hats, RJ continues to pursue his other passions. He is a decorated host for events, a best-selling author, a columnist for a leading newspaper, a TV personality, and was the editor-in-chief of a reputable men’s magazine.